An exploration of the small and medium-sized digital traders’ payment ecosystem
In three research cycles, we investigated the experiences of traders with means of payment and financial management. We also explored the perception of value related to different concepts elaborated by the WhatsApp design and product team.
We partnered with the Meta research team, conducting rapid iterations in each cycle to incorporate adjustments and extensions as insights emerged from the field. Together, we identified new strategic opportunities and value territories for the company.
What we did
Focus Group
In-depth interviews
Daily debriefings
“Top line” report, with main findings
Recruitment
Session streaming
Simultaneous translation
Outcomes
research cycles
interviewees
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