How to transport the physical store experience to the digital environment in less than 45 days
One of the best loved brands in Brazil since 1968, Tok&Stok has the mission of offering quality design at affordable prices. Undergoing an intense transformation, the company invited Try to rethink its users’ experience and the brand’s positioning in its digital media.
In two intense weeks of field research, we came to understand the qualities that have made the brand so desirable and the behaviour of people who buy furniture and decorations via the internet so that we could transport Tok&Stok’s entire essence to e-commerce.
What we did
User research and tests
Information architecture
Prototypes
Benchmarks
Interface design
Prototyping
Micro interactions
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The starting point for working on the visual identity and interface design was the user experience. The challenge was to eliminate the barriers between the physical and digital to promote a unique experience that was unforgettable for the user and that strengthened the Tok Stok ecosystem, as well as its culture and purposes.
To make e-commerce an extension of the physical store, we explored new video languages and photography to bring the customers closer to the product, facilitating the purchase decision.
With a more consistent and versatile design system, the brand’s voice is accentuated with greater or less evidence in accordance with different contexts and journeys. The colour palette, typography and iconography family were also updated, ensuring Tok&Stok’s essence is never lost in its communication.
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