An app to modernize beverage stock replacement orders
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Present in over 70 countries, Heineken faced the challenge of modernizing how bars and restaurants place their beverage orders in a way that streamlined the process, ensuring the establishments felt secure about their stock levels. To eliminate paper orders, we projected a self-service application that counts stock in real-time and concentrates the group’s beverage orders in various parts of the world.
Product strategy
User research and tests
Information architecture
Prototypes
Benchmark
Localization of product for Mexico, Brazil and Holland
Interface design
Prototyping
Micro-interactions
Motion design
of Heineken Group beverages available on a single application.
The application needed to be easy to use and to provide rapid responses. In the solution projected, an order can be repeated with just one click. A new order can be placed with just a few more clicks. Guaranteeing no surprises from the order to the delivery, the customer can see the stock of each beverage in real-time and knows the date when the order will be delivered. They can also see the latest date and time on which to place an urgent order for inclusion in the next delivery available.
In addition to streamlining the group’s beverage purchase process, the solution has transformed the profile of its representatives. They now assume the role of business consultant, with a focus on new opportunities and improved customer service.
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