An innovative experience that explores the sensory dimension of Avon products
Avon is a leader in the beauty market and a benchmark for women inclusion, through its reseller-based distribution model. Recently, the company revolutionized its image in Brazil, wielding the banners of social causes and adopting a more urban and contemporary language.
What we did
Product strategy
User research and tests
Information architecture
Prototypes
Benchmark
Interface design
Prototyping
Micro interactions
Motion design
The main premise of the website was to value the product quality of a leader in innovation in its sector, one that constantly launches products and updates its portfolio, from the formulations to the packaging. To support users in the virtual choice of products, the new Avon website has quizzes that help them to find the ideal items in accordance with their need, type of skin, hair or look.
To offer a complete experience, the page for each product contains details such as the ingredients and olfactory notes, as well models with different skin tones so that the user can imagine it applied to their own skin. For continuous use products, the website offers subscriptions that can be cancelled at any time. Through its resellers or the website, Avon is ever closer to its customers.
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