For a company with the size and prestige of Globo, it is no use to simply maintain the achieved position: you need to go further.
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In our partnership, we conducted a series of thorough surveys of the experience of three of the brand's top digital products: Globoplay, GShow and G1.

Guided by Globo's model of constantly monitoring and investigating its digital products to guarantee that they evolve and adapt to current scenarios, we established a partnership beginning in 2020. Since then we have conducted annual studies on behavior and usability, constituting a true x-ray of Globo's products.

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Study of behavior and experience in the digital environment.
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In a scenario of attention economy, every detail matters when it comes to informing and captivating people with content. In the post-pandemic era, this attention has become even more scarce, since screen time is now more divided between other external activities.

Our work investigated not only users' relationship with the experience of Globo products, but also the positioning of these products in relation to the market category among different players.

We conducted interviews, both in-person and online, in which we heard from hundreds of people, as well as usability tests for different journeys of Globoplay, GShow and G1 products.

The work resulted in a complete x-ray of each product: we delivered reports with key findings, clear guidelines and tactics, which helped Globo to evolve the products with consistency and a strategic vision of design.