A new experience for a new Genial Investimentos era
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With the challenge of attracting a younger audience and driving more modernity and fluidity, Try built an experience that converses with the company’s diverse client profiles, from beginners to traders, accentuating its diverse products and creating space for different audiences and solutions.
Present in the global market and prominent in all segments, Genial Investimentos has been offering quality financial services with simplicity and efficiency for over 10 years. It is a brokerage that has become an investment platform aimed at opening access to the financial market. Today, Genial has over 1 million clients and more than 200 associated offices.
Our goal was to present all this experience in a human way, employing a compelling language through this new website’s images, discourse, and journey.
What we did
User research and usability tests
Benchmark
Tone of voice
Information architecture
Prototypes
Interaction and UX design
Interface design
Brand refinement
Micro-interactions
Design System
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The entire navigation architecture and website structure were designed to incorporate all the new Genial products and contents that need to be included over time.
Designed to converse with all investor profiles, from the beginner to the trader.
Built to provide relevant information about the world of investment throughout the navigation on the Genial website. Users perceived this strategy spontaneously in the usability tests applied.
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