A new perspective for CCR Group: large projects and human narratives
What we did
User research
Information architecture
Interaction and UX design
Interface design
Prototypes
Art direction (videos and photos)
Microinteractions
Component library
In every detail of the project, we highlighted the juxtaposition between these two dimensions: a massive infrastructure company, specializing in large-scale engineering projects, spanning various different areas, and exerting a tremendous influence on Brazilian transportation. At the same time, it is a delicate and critical service operation that requires constant attention to the individuals who travel through its modes of transportation.
To express these contrasts, we combined aerial photos taken with drones and up-close, almost intimate, photos of the real audience and employees of the company.
A modular construction that offers a clean visual, where information, projects, and news take center stage, in an organized and audience-focused architecture designed for consumption.
More than just pages, we created a module library, allowing each area to have autonomy in keeping their information updated in a refreshed manner.
Fast loading speed and content optimized for search algorithms.
With contrast rules and W3C accessibility standards, we ensure that the content reaches as many people as possible with quality on any device.
The narrative of CCR and the attention to the different audiences of the website are expressed in every detail of the project, from the menu on the homepage, which summarizes the company's scope, to the treatment of the maps that showcase its properties
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