Start by WGSN

Fashion trends in a fluid, accessible way from anywhere in the world

UX & Design
Fashion

Stay abreast of fashion trends in a fluid, accessible way from anywhere in the world. Winner of the Good Design Awards 2021.

Start by WGSN is an image-based platform that provides fashion information for small and medium-sized businesses, as well as technical designs to assist in the creation of pieces.

What we did

Strategy and research

Information architecture

Prototypes

Ideation and prioritization workshops

Interaction and UX design


Design and branding

Interface Design

Microinteractions

A new experience that expresses the brand.

The fluid design, with acid colours and micro-interactions, reinforces the concept of a continuous flow of images that translate trends.