The Future of Living and Housing for Leroy Merlin Brazil’s Innovation Lab
People's relationship with their homes has been constantly changing. The way we use each space where we live is evolving as new needs emerge. As part of an initiative by Leroy Merlin Brazil, Inova was created as a lab to map these changes and develop new solutions that can help address these emerging demands, both present and future.
We became involved in this moment to materialize a space that will feature research, articles, and a platform for the solutions generated by this lab. It will be a universe detached from what Leroy Merlin has traditionally done, with a new visual identity. The website will provide a modern and simple experience, prioritizing and highlighting the content.
What we did
Ecosystem Strategy
Information Architecture
Branding
Interface Design
Microinteractions
Prototyping
The design emerges from the simplicity of geometric shapes, based on the concept that they are the foundation for constructing any other form. Since it also references Leroy Merlin's brand itself, the basic shape of the triangle that forms its logo was adopted. From this shape, the typography was developed, resulting in the brand and visual communication.
Based on the need to stay continuously updated, the website was developed so that its content can be edited by the Leroy Merlin team itself. Each article or new piece of content is edited and published autonomously by the innovation team working in the lab.
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