The evolution of distance learning translated into a new solution that unites Grupo Somos and Google for Education
The challenge was to find a name that expressed a complex offering, with multiple partners and deliveries. A name that communicated a new category.
Kroton, the biggest education group in the world, distributes a teaching system for schools that includes a digital platform. With the outbreak of the pandemic, use of the platform intensified and it became clear that many students did not have the infrastructure to study from home.
What we did
In-depth interviews
Co-creation workshop
Research diary
Positioning
Ecosystem strategy
Personas and journeyss
Naming
Brand strategy
Brand and visual identity
The major purpose of the Learning Book is to connect students and teachers through an educational content platform in an appropriate, safe and totally digital environment. Essential for the students in a remote learning regime, the solution also provides support for the digital training of teachers and education managers, talks for families and meetings with specialists.
A partnership with Google for Education provided a solution: Cost-effective Chromebooks, with the platform pre-installed.
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