From the brand to the final interface details
One of Basement’s main missions is to organize cap tables (lists of partners and their stakes) for start-ups. From there, the concept evolved to a dialogue platform between start-ups and their investors. Corporate legal events, tracking of indicators and other changes are then reported in an environment that is both structured and flexible.
From the brand to the final interface details, Try invested two months in intense research and co-creation to conceive the product.
Product strategy
Personas and journeys
Information architecture
Prototypes
Ideation and prioritization workshops
Interaction and UX design
Branding
Interface design
Micro interactions
Front-end
A platform made to evolve. In addition to facilitating the internal organization of start-ups and their communication with investors, Basement manages stock option plans and simulates rounds of investment. The start-up has evolved greatly since its launch, and the basic conception of the platform and branding have created a solid basis for this growth.
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