Who we are

Pioneers in user experience design

We think through the experience end-to-end, integrating product, brand and service. We start by identifying needs that must be met and we build solutions to ensure your business achieves its full potential.
Escritório da try

Try manifest

We believe in finding talent and freeing it up. Autonomy, collective construction, constant communication. Complex problems demand small, multidisciplinary teams, with experience and seniority. We prototype early, test always, and validate our vision at each step.

Process is just as important as the result. Team growth is just as important as delivery. Each project is a chance to learn and create, a window to a new reality.

20
years
+1.200
projects
Our teams are composed of talents who work in a multidisciplinary manner, with speed and autonomy, to merge different perspectives and discover, alongside you, the best solutions for your business to stand out in the market.

Ercília Galvão Bueno

CEO
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Ercília Galvão Bueno
CEO
Try founder and CEO. A graduate in languages and literature, she worked in the communication market as an editor at Folha de S. Paulo. She was on the founding team of UOL, one of Brazil’s biggest digital brands.  She founded Try in 2003, with the vision of helping to build the best product possible, combining business vision with the available resources. Try is the first UX consultancy in Brazil; it opened up the market and has since launched the careers of hundreds of professionals.

Mayra Sasso

UX Director and Operations
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Mayra Sasso
UX Director and Operations
A specialist in digital strategy, focused on interactive design and user experience. In the past 20 years, she has developed products with diverse characteristics, always with a focus on the human and on innovation. She is a graduate in Journalism, with an MBA in Digital Management and a postgraduate degree in Strategic Design and Innovation from the Instituto Europeo di Design. She has worked at some of the best digital agencies in Brazil and taught UX/UI at Ironhack. Director of the project and product area.

Adriana Soldera

Business Director
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Adriana Soldera
Business Director
Adriana Soldera, Director of New Business at Try, has been fascinated by human behavior and relationships, developing and managing commercial strategies and relationships for over 13 years. With a postgraduate degree in Management and Marketing from ESPM, she has worked on innovation projects, design, branding, behavioral research, and strategic consulting for both large and small clients, including Ambev, Nivea, RD Raia Drogasil, Natura, Boticário, Inst. Unibanco, Nacional Gás, Sem Parar, Justos - Startup, Bloom - Startup, among others.

Patricia De Cia

UX Research Director
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Patricia De Cia
UX Research Director
Patricia de Cia started working with UX at Try in 2005. She left to do her master’s, and when she returned to the market, she implanted UX areas and led teams in the communication, B2B and retail segments, including Abril Digital, Locaweb, Saraiva and Tok&Stok. In 2020, she returned to Try to lead the testing and research team. A graduate in Journalism, she has a master’s in Italian Literature and postgraduate studies in Art History.

Lizzi Lemos

Director of Talents
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Lizzi Lemos
Director of Talents
Lizzi Lemos Colla is the Talent Director at TRY, where she oversees recruitment and selection, as well as people retention and development. Before embarking on her career in HR, Lizzi had a multidisciplinary trajectory with over ten years of experience in multinational companies focusing on corporate governance, sustainability, and social responsibility. She holds a master's degree in Innovation and Technological Entrepreneurship from the University of Porto in Portugal and has specialized in Social Innovation.

Alessandro D'Angelo

Financial and Administrative Director
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Alessandro D'Angelo
Financial and Administrative Director
A graduate in Business Administration with postgraduate studies in Finance. He has worked in Finance for around 15 years, including the Treasury, Investor Relations and Control areas. Alessandro has previously led projects in structured operations, financial planning and market communications in companies such as Mangels and Braskem.
© Try 2003 - 2024
Avenida Cidade Jardim, 377 · 7º andar
São Paulo, SP · Brazil · 01453 900
Let's talk: +55 11 97830-1560On participation in research: +55 11 96629-3250

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