Pioneers in user experience design

Try founder and CEO. A graduate in languages and literature, she worked in the communication market as an editor at Folha de S. Paulo. She was on the founding team of UOL, one of Brazil’s biggest digital brands.  She founded Try in 2003, with the vision of helping to build the best product possible, combining business vision with the available resources. Try is the first UX consultancy in Brazil; it opened up the market and has since launched the careers of hundreds of professionals.

A specialist in digital strategy, focused on interactive design and user experience. In the past 20 years, she has developed products with diverse characteristics, always with a focus on the human and on innovation. She is a graduate in Journalism, with an MBA in Digital Management and a postgraduate degree in Strategic Design and Innovation from the Instituto Europeo di Design. She has worked at some of the best digital agencies in Brazil and taught UX/UI at Ironhack.

A researcher with over 20 years of experience in the digital market, she has led user experience teams in communication companies, B2B products, and retail, including Locaweb and Tok&Stok. Graduated in Journalism, she was a reporter for Folha de S. Paulo and responsible for the interaction area at UOL. Holds a postgraduate degree in Art History and a master's degree in Literature. She was a professor in the postgraduate program at ESPM.

Designer, graduated in Industrial Design and post-graduated in Graphic Design by FAAP, with complementary training in Digital Design, where he has been working since 2004. Over the years, he has worked in various agencies, consultancies, and startups, designing digital channels and products, always approaching them from a multidisciplinary perspective encompassing UX, Visual Design, and Branding.

Digital strategy and product specialist with over 10 years of experience leading Design, UX, and Product Management teams across various industries. Graduated in Design from the University of São Paulo, with postgraduate degrees in Neuroscience from Mackenzie University and Digital Marketing from Northwestern University. Also a guest lecturer in the UX MBA program at Impacta College.

Has a comprehensive multidisciplinary background with over ten years of experience in multinational companies, working with corporate governance, sustainability, social responsibility, and human resources. Holds a master's degree in Innovation and Technological Entrepreneurship from the University of Porto in Portugal and has a specialization in Social Innovation from the Amani Institute Brazil.

For over 13 years, she has been developing and managing commercial strategies and relationships with people. She holds a postgraduate degree in Management and Marketing from ESPM and is fascinated by human behavior and relationships. She has worked in strategy and business consulting firms, as well as on innovation, design, branding, and behavioral research projects for both large and small clients.

A graduate in Business Administration with postgraduate studies in Finance. He has worked in Finance for around 15 years, including the Treasury, Investor Relations and Control areas. Alessandro has previously led projects in structured operations, financial planning and market communications in companies such as Mangels and Braskem.