Who we are

Pioneers in user experience design

We think through the experience end-to-end, integrating product, brand and service. We start by identifying needs that must be met and we build solutions to ensure your business achieves its full potential.
Escritório da try
Manifest

We believe in finding talent and freeing it up. Autonomy, collective construction, constant communication. Complex problems demand small, multidisciplinary teams, with experience and seniority. We prototype early, test always, and validate our vision at each step.

Process is just as important as the result. Team growth is just as important as delivery. Each project is a chance to learn and create, a window to a new reality.

100
people
31
cities
19
years
+1000
projects
We believe in finding talent and freeing it up. Autonomy, collective construction, constant communication. Complex problems demand small, multidisciplinary teams, with experience and seniority. We prototype early, test always, and validate our vision at each step. Process is just as important as the result. Team growth is just as important as delivery. Each project is a chance to learn and create, a window to a new reality.
Ercília Galvão Bueno
CEO
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Ercília Galvão Bueno
CEO
Try founder and CEO. A graduate in languages and literature, she worked in the communication market as an editor at Folha de S. Paulo. She was on the founding team of UOL, one of Brazil’s biggest digital brands.  She founded Try in 2003, with the vision of helping to build the best product possible, combining business vision with the available resources. Try is the first UX consultancy in Brazil; it opened up the market and has since launched the careers of hundreds of professionals.
Rafael Rezende
Business Director
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Rafael Rezende
Business Director
A graduate in business administration from FGV, with over 20 years experience in the digital communication market. At Try, he heads the business team, focused on solutions architecture. He has previous passages in some of the biggest digital agencies, startups and retail companies.
Patricia De Cia
UX Research Director
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Patricia De Cia
UX Research Director
Patricia de Cia started working with UX at Try in 2005. She left to do her master’s, and when she returned to the market, she implanted UX areas and led teams in the communication, B2B and retail segments, including Abril Digital, Locaweb, Saraiva and Tok&Stok. She is back at to Try to head up the testing and research team. A graduate in Journalism, she has a master’s in Italian Literature and postgraduate studies in Art History.
Lucas Romano
Design Director
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Lucas Romano
Design Director
He has worked in various areas of graphic design, dedicating a major part of his career to the editorial and branding area. This involved spells at Editora Trip, Editora Abril and some digital design and branding boutiques. For over 15 years he has worked with major names in the market, always oriented to brand development with a digital focus. Currently he coordinates the visual area at Try, stimulating creative thinking and the refinement of each project detail.
Mayra Sasso
UX Director
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Mayra Sasso
UX Director
A specialist in digital strategy, focused on interactive design and user experience. In the past 20 years, she has developed products with diverse characteristics, always with a focus on the human and on innovation. She is a graduate in Journalism, with an MBA in Digital Management and a postgraduate degree in Strategic Design and Innovation from the Instituto Europeo di Design. She has worked at some of the best digital agencies in Brazil and taught UX/UI at Ironhack. Director of the project and product area.
Felipe Accorsi
UX Director
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Felipe Accorsi
UX Director
15 years projecting digital experiences for different people, clients and brands, winning a series of international awards. Felipe is a graduate in Digital Communication. He began postgraduate work in product design, but a major part of the experience he acquired was through experimenting in practice. He has passages in the largest Brazilian digital agencies, finance startups such as Biva, Geru and Banco BV.
Alessandro D'Angelo
Financial and Administrative Director
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Alessandro D'Angelo
Financial and Administrative Director
A graduate in Business Administration with postgraduate studies in Finance. He has worked in Finance for around 15 years, including the Treasury, Investor Relations and Control areas. Alessandro has previously led projects in structured operations, financial planning and market communications in companies such as Mangels and Braskem.
Lizzi Lemos
Director of Talents
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Lizzi Lemos
Director of Talents
Lizzi Lemos is director of Talent at TRY, responsible for recruitment and selection, as well as retention and talent development.  Before working in HR, Lizzi had a multifaceted career working for over ten years in multinationals as an environmental engineer and in the sustainability and social responsibility management areas. Lizzi’s dream of doing a master’s abroad is now coming true. She loves discovering new places with her 4-year-old daughter Maya.
Eduardo Cardoso
Head of IT
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Eduardo Cardoso
Head of IT
A graduate in Computing with postgraduate studies in Quality in Software Development, he has worked in web development for over 20 years. He has led digital production in software houses, consultancies and some of the largest advertising agencies in Brazil. He currently lives in Florianópolis with his wife and daughter and is totally addicted to good music, sports in general and coffee, lots of coffee.
© Try 2003 - 2022
Avenida Cidade Jardim, 377 · 7º andar
São Paulo, SP · Brazil
01453 900
Membro fundador da rede internacional

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