menu-icon

Menu

um pequeno desenho de planetaPTEN

WhatsApp

An exploration of the small and medium-sized digital traders’ payment ecosystem

How to position new products in the dynamic means of payment scene in Brazil? In three research cycles, we investigated the experiences of traders with means of payment and financial management. We also explored the perception of value related to different concepts elaborated by the WhatsApp design and product team.

We partnered with the Meta research team, conducting rapid iterations in each cycle to incorporate adjustments and extensions as insights emerged from the field. Together, we identified new strategic opportunities and value territories for the company.

What we have done

Discovery

Focus Group

In-depth interviews

Daily debriefings

“Top line” report, with main findings

Services

Recruitment

Session streaming

Simultaneous translation

“Try helped us to understand our users during the first months of the launch of WhatsApp Payments in Brazil. The flexibility, collaboration and quality of the research were critical in enabling us to achieve the insights we needed during a period of constant change.”
Thiago Fontes
Thiago Fontes
Senior UX Researcher at WhatsApp
Thiago Fontes
“Try helped us to understand our users during the first months of the launch of WhatsApp Payments in Brazil. The flexibility, collaboration and quality of the research were critical in enabling us to achieve the insights we needed during a period of constant change.”
Thiago Fontes
Senior UX Researcher at WhatsApp

Results

3
research cycles
35
interviewees

Would you like to know more about this or other projects?

+55 (11) 97830-1560

Next project
Genial
A new experience for a new Genial Investimentos era
© Try 2003 - 2024
Avenida Cidade Jardim, 377 · 7º andar
São Paulo, SP · Brazil · 01453 900Let's talk: +55 11 97830-1560On participation in research: +55 11 96629-3250
UXFellows Founding Member

Cookie Policy

We use cookies and similar technologies to improve your navigation experience. By navigating on our website or using our services, you agree with such conditions. For further information, refer to our Privacy Notice.