A self-service app with real-time inventory for one of the world's largest beverage groups
How do you imagine the owner of your favorite pub orders the beer you drink in every happy hour? Up until recently, this process was done by salesman, taking the order on paper. And without an inventory checking system, the pub might not even receive the full order.
We designed a new app for buyers of Heineken Group products, making an everyday process as simple as it gets. With one click, the owner repeats the last order if all he needs is restocking. With a few more clicks, he can start totally new orders. All of this makes contacting the salesman redundant, and he in turn becomes a business consultant, looking for opportunities to increase ATP and for better serving the bar owner, instead of just taking orders.
No surprises arriving with the orders. In the app, the Heineken customer could see in real time the stock of each product, and he knows when the order will be delivered. He also sees the deadline to place an order and receive on the next delivery route.