Laureate is the biggest global network for higher learning with 150 campi in 10 countries. In Brazil alone it counts with renowned regional universities and areas of excellence in specific branches - such as FMU and Law, Anhembi-Morumbi in Design and Hospitality and others like FADERGS, UNIFACS and Universidade Potiguar, being the most representative country of the group.
EAD.br consolidates the group portfolio in the country and distributes it as online distance learning - graduate, post-graduate and MBA courses. Students can choose the course they want and the camp closest to his home or work to take tests, the sole presential demand to distance learning in Brazil.
The Laureate brand is strong to those already familiar with the education sector of work. The EAD.br brand is new and unifying - while the initials are quite in evidence, as they stand for distance learning, they do not explain the company and why enrolling in distance learning is a good alternative.The new experience showcases the university brands, who in turn transfer their quality to the site. At the same time, having institutions and courses approved by MEC - the Brazilian federal agency of education - clear on each step of navigation show that investing in a course is 100% trustworthy.
The new course page brings all the basic information on the course and many tools to make the decision easy for users.Laureate content is a reference in its category of private universities. The course page only needed to tell that story - to explain what the course was, the extent of its content including an online class preview, main market indicators for the profession and its related occupation areas, as well as frequently asked questions about the course and the ensuing career.
The online distance learning format, which still demands presential tests, is not always easy to understand. Simplifying choice and recommendation was necessary - and by inserting your postal code once, the site itself would recommend the closest campi and the monthly fee. Students that want to enroll could also use any method that makes most sense to them - using ENEM, the Brazilian standardized high school exam, scores, sitting for a presential enrollment test both on set or scheduled dates or ask for transference from other education institution.