From branding to the last interface details, it took two intense months of research and co-creation to develop the branding and interface.
One of the first missions of Basement is to organize captables (shareholding structure) for startups. From this starting point, the concept evolved to a platform for communication between startups and their investors. Corporate events, KPI reporting and other informations are communicated in a structured but flexible environment.
Basement's core is transparency, and this needed to unfold in every piece of the experience - clear and direct pages that blended microinteractions and a brand identity that fits with various executions. It's a digital born brand that punctuates every moment of contact - the website, the app, the communication and white papers.