Avon is the brand leader in categories such as makeup and skincare. It has always sparked the conversation on women in the workforce and it was also the creator of the sales rep model, now a commonplace in the beauty market.
Recently the company underwent an image revolution, raising the banners of social causes and using a more urban and contemporary language. The new project brought to digital what was already present in the communication, and updated the user experience, matching it with today's digital consumer's expectation level.
Avon is an innovation leader in the sector and it is always releasing new products and updating its portfoli os, from composition to packaging. The website very first prerogative was to surface the quality in every Avon product.
Choosing the color of makeup and lipstick that suits can be quite a handful of trouble - let alone via a computer. So the new Avon website was born with quizzes that help the consumer to find the makeup or treatment tailored to her, whether it is due a specific skin of her need or by look alone. That is not all - in every product page, details such as ingredients or olfactive notes bring the synesthesic feel of the product, and photos of models with different skin tones make you imagine how that make up would look on you.
Some products only truly work with continued usage, and that is why Avon now offers subscription on its website. Products such as Renew smoothly come to the consumer's house every month, and the subscription can be cancelled any time in the My Account section.
Should a client have a trusted sales rep, she can look her up the website and choose her. Every purchase made arrive at home and the sales rep get to keep her commission.