Design and research
Strategy and ideation
We research consumer behavior, trends, similar scenarios, and present a workshop focusing on creation and strategy.International Research
We conduct studies for companies that want to test their products in Brazil and in different parts of the world.Competitive and Strategic Analysis
An overall assessment comparing the client's product and key competitors –or similar international players.Ethnographic Research
We drink straight from the fountain of ethnography: we seek the interviewee to talk to him and get a better understanding of his daily life, his habits and how he relates to the product.
We can test websites, prototypes, tablet and phone apps, or any other interactive project. In lab or remotely.Interaction Design
We start by understanding the brand and users' expectation. Then we move to the interface concept, with sketches and mindmaps. We sketch until we reach the ideal experience and convey it into the wireframe.Service Design
We analyze users' touch points with the brand. Then we design to make it part of a remarkable experience.
Interface design transposes to the surface what the UX team defines at the structure. Color, typography and icons create the mood for the website. They also make the ambience for a transaction, understanding information, or to accomplish a goal. We start thinking about the interface design the moment we start our investigation on the project. UX and UI mature together to create a whole, one unit.Style Guide
The colors, the type family, the asset library: everything is part of the brand's identity and integral to the experience the user has with it.