Every project starts with a story
It can be found in a storyboard or consumer journey, hidden in business strategy, suffocated under a pile of requirements. We start by unveiling and translating the story, turning it into an involving narrative that will elicit emotions form users.
The first days of a project are a 100 meter dash to understand the whole context of the project.
That is when we taste a bit of our own medicine: we seek experiences which will help us feel and understand the essence of the business proposition.
We have bought and sold stocks to design an online stockbroker; we have visited a perfume museum to design a fragrance e-commerce and we have ordered lettuce in London, São Paulo and San Diego to create a supermarket online store.
Now and then we will embark on an ethnographic research or usability test. Sometimes, a few conversations and interviews will do. What is important is to observe and feel, until we fathom ourselves capable of creating and designing.
The whole team dives into this phase, to discover and inspire itself. We do not believe in an artificial wall between information architecture and visual design. The design idea is the same, from the framework to the surface.
It is a quick dive. But it is intense. Deep. Generally fun. And it gives us breath and scope to find connections we wouldn’t otherwise, if we just started designing right after the first briefing.
This discovery period feeds us with data, evidence and information that need to be transformed into a coherent story. It is then time for our internal workshops - one or two days to reflect upon everything we heard and learned.
We keep the main goal stuck to the wall, whatever it is: restructure a website after a company merge, build an e-commerce, increase conversion percentages, update layout...without losing track of it and combine the company’s positive qualities with the consumer insights we have gathered and our inspiration in a detailed strategy.
Our strategy and main settings for the project are presented in a workshop with the goal of talking about choices that are being made, discussing it until it is clear and changing it when necessary - until it starts to result in a design that makes sense for everyone. The workshop is a crucial moment in our process.
Exploration makes us ready to draw with agility - and from a place of knowledge.
Now our attention focuses on the details, because they will bring life to the strategy. This care is guaranteed by our structure of small teams where the leader never moves away from the project.
The visual design process starts at the conceptual stage, with the design of guidelines and assets for the product. After the first wireframes are approved , we start working on the screens.
The UI and UX designers work side by side, so that important details that could be missed are, otherwise, reinforced, discussed, debated. And they're improved. It enhances the experience with the brand.
We were born doing usability tests and this remains as a part of our day to day.
Therefore bringing the user’s vision to what we are working on is part of our DNA, even when tests are not part of the project.
services that communicate,
enchant and engage